Founded in 1994, iQ is the leading lifestyle brand for divers in Europe. Created from the belief that divers deserve their own identity, iQ has rapidly developed to become a globally recognised symbol for great times, above and below the water.

The iQ Fish logo has become an icon for the successful mix of high quality product combined with a laid back-lifestyle that divers around the world look for. With a diverse product range including apparel, swimwear, bags, accessories and neoprene iQ can offer the diver / dive store a "one stop" solution to their lifestyle needs.

At iQ we recognised the changing face of the world‘s scuba diving market. The shift in emphasis away from the purely technical aspect of the sport to a more travel and holiday related industry.

By appealing to the lifestyle element in diving, iQ has successfully introduced a new culture into the diving industry. In stores where previously only technical products were sold, apparel and accessories, specific to the diver can be found now.

Through that development, iQ has helped to deliver an identity and a popular image the dive industry. The iQ Fish logo has therefore become a symbol for the way the modern diver lives their life.

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